Press kit
Everything you need to write about BirdFrame. Review codes and reader giveaway codes are available: just ask.
The short version
BirdFrame is a Mac app that finds hard-to-see birds in your photos and crops each one in the framing you want: Tight, Balanced or Wide. It works on Apple Photos albums, where crops are reversible edits, and on folders of JPEG, PNG or HEIC files, where it exports new JPEGs and leaves the originals untouched. Everything runs on-device. It's free for up to 50 photos per run; a one-time $29.99 purchase removes the limit. macOS 15 or later.
- Developer
- Samuel Lee, a one-person studio
- Released
- 9 October 2026, Mac App Store
- Price
- Free (50 photos per run, unlimited runs); $29.99 one-time upgrade; no subscription
- Requirements
- macOS 15 or later; Apple silicon recommended
- Measured result
- 17 photos, 20 birds found and cropped in 16 seconds on an M4 Mac; smallest bird 0.03% of a 20 MP frame
- Privacy
- On-device processing; photos are never uploaded; nothing is generated
- Limits
- Mac only (macOS 15 or later).
- Contact
- birdframe.app@gmail.com
- App Store
- apps.apple.com/app/birdframe/id6754513569
Why it exists
A friend of mine was spending hours cropping thousands of bird photos and squinting at them to decide which to keep. I built BirdFrame to help him. Batch cropping made that review much faster, so I turned it into an app for everyone who comes home with a card full of small birds.
Media
Free to use in coverage of BirdFrame. Photos are the developer's own.
